Proposal Sheet for Music Industry Investigation

Analyse and review the importance of dance and movement in music video...

YMCA - The Village People


YMCA – The Village People is a very conventional video in that it involves dance moves that correspond to the song. The dance moves help make the song more memorable and then we, as the audience, can automatically associate the dance to the song when we hear it. The dancing and the costume in this video make it very appealing to a wide audience, the colours and the variation for the younger audiences that may get restless if something is too long, and also the humour and the hidden meaning of the Village People’s song for the older and more mature audience. This video also appeals to different sexualities. As not many videos or songs appeal to gay or lesbian couples/people, this video expresses pride in all five of The Village People as they sing, dress and dance in the way they want to.

Take That - Shine



A-Ha - Take On Me

My Research Project

To what extent is the way women are represented genre-specific?


RnB (the male gaze)
Ballads


Secondary Research, Video Analysis

• I will look at approximately two videos from each genre and analyse the use of camerawork, editing and mise-en-scene (among other factors) to determine the way women are represented.